ArrowHead
Logo design for ArrowHead tackle
Michael Evans & Co – Fly Fishing Specialists needed a logo for its ArrowHead tackle. The ArrowHead taper has front and back tapers that help the line to fly better; they are well balanced, are weighted in the front and have a tailfin rear taper like a real arrow to keep them flying straight and true.
The ArrowHead range began with an innovation in fishing line design and now includes caps and wading jackets. It needed a logo to give it a strong visual identity. Frog Box Design worked closely with Michael Evans to ensure that the new logo was perfectly suited to the brand and the origins of its name. Michael is very pleased with the logo;
I note particularly how well it transfers from medium to medium: it looks as good embroidered as it does in the printed catalogue.
In fact, so pleased was he that once we’d finished the logo, we were commissioned to design some illustrations for Michael Evans & Co’s catalogue.
